PrettyLittleThing to launch own-brand homeware

PrettyLittleThing homeware
Founder and CEO Umar Kamani, made the announcement on Instagram on Sunday morning
// PrettyLittleThing to launch its first ever homewares range
// Umar Kamani created the business in 2012 with brother Adam

PrettyLittleThing has announced plans to launch its first ever homewares range.

Chief executive Umar Kamani made the announcement on Instagram on Sunday morning by posting logo options with the caption “PLT HOME coming soon”.

Kamani created the online fast fashion retailer in 2012 with brother Adam.


His father Mahmud is the co-owner of parent company Boohoo Group.

There is currently no launch date for the homnewares range, but this would be PrettyLittleThing’s first venture into homeware.

PrettyLittleThing said that it has “ambitious plans for the future” after recently submitting plans to expand its Manchester headquarters by 10,000sq ft.

The former warehouse on the Ancoats Works site will be converted, with architecture studio Jenkins Design Services appointed to refurbish the space in a move that will create 200 new jobs.

The online retailer is one of seven brands owned and operated by Boohoo Group, with the others being Nasty Gal, MissPap, Karen Millen, Oasis, Warehouse and Boohoo itself.

Boohoo has been embroiled in controversy in recent weeks after a report from Labour Behind the Label found it to be paying its garment workers at a Leicester factory under the National Minimum Wage.

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