Retail Gazette Loves: Westfield’s social distanced outdoor bar & cinema

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Westfield London launches its outdoor entertainment space featuring a cinema & bar, letting visitors socialise safely.
"This sunny space will allow visitors to enjoy themselves and have fun with friends and family in a safe environment.”

Westfield London has launched a new outdoor entertainment space to help drive footfall and to provide space for visitors to safely socialise this summer.

Bar W12 and the Film Club are the latest additions to Westfield London, designed and introduced with social distancing in mind and will welcome visitors until September 13.

Bar W12 is operated by the sports and dining venue Westwood and will serve food and drinks to visitors while the brand-new outdoor cinema will screen family favourites such as Rogue One: Star Wars Story, Finding Dory and Moana, with free showings at 3pm and 6pm.

Cushions are available to purchase from the centre’s Guest Services Hub with all proceeds going to Westfield London’s national charity partner, Save the Children.


“Bar W12 & Film Club is a great addition to Westfield Square and a new destination to enjoy socialising safely in West London,” Westfield London general manager Jacinta Rowsell said.

“We have great food and a fantastic line-up of films for visitors to Westfield London including some Disney favourites.

“With deck chairs and large lawns for lounging, this sunny space will allow visitors to enjoy themselves and have fun with friends and family in a safe environment.”

All the film viewings will take place in line with government guidelines for social distancing.

Deckchairs and picnic tables have been positioned across the outdoor area and bubbles have been marked out on the turf of Westfield Square for parties of varying sizes to sit in safely.


The Bar W12 will be open during cinema screenings and from Monday to Wednesday, 4pm to 11pm guests can take advantage of the Eat Out to Help Out 50 per cent discount.

Westfield event and security teams will be monitoring the site at all times to encourage visitors to respect government guidelines, keeping a safe two-metre distance from other parties at all times.

Picnic tables will be cleaned thoroughly after every use, and all returned deckchairs will undergo a full disinfection at the end of each day.

These safety measures will be communicated around the Bar W12 site through a visual advertising campaign, Working Together.

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