// John Lewis rolls out new vegan-friendly and full recyclable mattress range
// The mattresses are made of recycled plastic material, free of chemicals and in a carbon-neutral factory
John Lewis has launched its vegan-friendly and fully recyclable mattress range across its stores and online as it capitalises on growing customer demand for sustainable products.
The department store’s EcoMattress is filled with layers of EcoFlex fibres – a soft polyester filling made from 100 per cent recycled fibres.
The retailer said one of its king size mattresses re-uses over 200 recycled plastic bottles that otherwise could have gone to landfill.
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John Lewis added that the new mattress range is vegan friendly and have been developed to reduce waste while also giving the same level of support to sleepers as a traditional mattress.
The new mattress came about after customer searches for “recycling” on John Lewis’ website skyrocketed by 122 per cent compared to last year, while “sustainable” searches increased by 42 per cent and “eco” by 26 per cent.
The retailer said its EcoMattress is made in Britain in a circular, carbon-neutral factory and is “completely glue and chemical-free”, allowing it to be fully recyclable and therefore diverted from landfill and disposed of responsibly at the end of the product’s life.
It’s estimated that in the UK alone 7.5 million mattresses are sent to landfill each year.
John Lewis’ own mattress recycling service diverts mattresses from landfill and last year it received and responsibly disposed of over 65,000 of them.
“We are a business led by purpose and with customers becoming more thoughtful about the environment, we want to make it easier for them to shop sustainably,” John Lewis bed buyer Emily Wimbourne said.
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