M&S goes online with Ocado as Percy Pig vans hit UK roads

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Marks & Spencer m&s ocado partnership Stuart Machin Tim Steiner
M&S chair Archie Norman and CEO Steve Rowe are hoping the new deal will play a significant role in the retailer’s ongoing turnaround strategy
// Marks & Spencer and Ocado partnership officially begins today
// The first deliveries of groceries is expected to reach customers today
// M&S has made over 6800 products exclusively available through Ocado

The Ocado and Marks & Spencer partnership has officially begun as the first deliveries of groceries is expected to reach customers today.

M&S’s venture into the online food shopping sector amid the Covid-19 crisis is forecast to benefit from the increased amount of consumers shopping from home.

The embattled retailer has made over 6800 products exclusively available through Ocado.


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Meanwhile, Ocado has introduced 10 Percy Pig-branded vans to its national fleet and 20,000 packets of the sweets have been ordered so far.

“Taking our full food range online for the first time is transformative,” M&S Food managing director Stuart Machin said.

“In preparation for go-live we have listened intently to customers to deliver an even bigger, better range.”

M&S chairman Archie Norman and chief executive Steve Rowe hope the new deal will play a significant and positive role in the retailer’s ongoing turnaround strategy.

Upmarket grocer Waitrose parted ways with Ocado after 18 years to pave way for M&S.

The move takes M&S into direct competition with Waitrose, with Ocado gaining an upper mid-market audience.

The impending partnership was first revealed in February 2019 when M&S spent £750 million to buy a 50 per cent stake of Ocado’s retail arm

Waitrose is currently in the process of building its own warehouses and finding delivery partners, and recently revealed a 12-week trial with Deliveroo.

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4 COMMENTS

  1. Very jealous M&SGreat, your very lucky that yours was not one of the many cancelled and that you have not suffered any inconvenience.
    I will keep my fingers crossed it doesn’t happen again.

  2. Who cares! I pity the poor drivers having to sit behind the wheel of a ‘Percy pig’ van, especially if they are somewhat over weight. It is so embarrassing for the driver truth be told. These low calibre, gimmicky efforts by overpaid boardroom staff who tail off at 4pm in their Tesla’s after a hard days work, trying to drum up imagination for a corporate livery and who could only come up with a pig!

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