// Tesco wades in on price war as it relaunches its Clubcard sale
// The grocer has extended its Aldi Price Match campaign on a further 500 items
Tesco has relaunched its Clubcard sale in an effort to offer its customers lower prices through its Aldi Price Match campaign.
The grocer said on Tuesday it would offer “hundreds of exclusive deals on familiar branded and own-brand products” for Clubcard members, as well as extending Aldi Price Match on a further 500 items.
“With value for money becoming more important” to Brits, Tesco said it is seeking to “help those customers who want to spend less time shopping around for offers”.
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The new “Clubcard Prices” means customers can “save up to 50 per cent on some of the nation’s favourite brands”.
Clubcard Prices were first introduced as part of Tesco’s Centenary celebrations in May 2019.
The latest discount scheme will be rolled out online and in all stores excluding Express stores.
Tesco said the extension of its Aldi Price Match comes after “significant investment that has been made in the price and quality of the great-value Exclusively at Tesco brands”.
Tesco chief customer officer Alessandra Bellini said: “We know that great value matters to customers more than ever before – that’s why, to reward our loyal customers, we’re offering everyone with a Tesco Clubcard access to hundreds of exclusive deals.
“We’re also offering everyday low prices on hundreds of products, so that customers can get clear and consistent prices on the products they buy regularly.”
In an effort to persuade consumers to shop amid the pandemic, fellow Big 4 grocer Morrisons also revealed price cuts to 400 items across its range, with chief executive David Potts promising more price reductions in the second half of the year.
Meanwhile, Asda reintroduced its Asda Price and “pocket tap jingle” as part of a £100 million investment.