Debenhams launches new toy concession concept

Debenhams unveils new toy concession concept
The Toys At Debenhams concept is now open in around 20 stores as well as online, with plans to roll it out further.
// Debenhams unveils Toys At Debenhams concession concept in time for half term & Christmas
// The concept will be rolled out up to 100 Debenhams stores and online

Debenhams has announced the launch of a new toy concession concept called Toys At Debenhams, just in time for half term and the upcoming Christmas trading season.

The department store chain, which is currently going through a sales process as part of an administration, said the concept is now open in around 20 stores as well as online.

There are plans to roll it out to around 100 Debenhams stores in the UK.


Key brands available at Toys At Debenhams include include Lego, Barbie, Disney and Paw Patrol.

The retailer added that it has refreshed its gifting and toy brand mix for autumn/winter 2020 and has a number of new offers launching in time for peak trading over Christmas.

“We have thought hard about what will make shopping easier and more convenient for our customers and we want to make sure we offer a range that meets the needs of the whole family,” Debenhams managing director Steven Cook said.

“We already have a great childrenswear range from schoolwear to playtime, including our popular new Lola & Maverick range.

“That’s why we are delighted to be able to offer a really comprehensive range of toys across all our channels as we build up to a ‘giftastic’ Christmas at Debenhams.”

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