// Selfridges announces the return of historic Royal Mail in-store partnership
// Customers will be able to purchase and ship Selfridges items in store at Oxford Street branch
// Pillar boxes also to be installed at London, Manchester and Birmingham stores for younger customers to post Letters to Santa
Royal Mail on Thursday announced a new partnership with Selfridges to offer a ‘one stop shop and ship service’ for customers.
Launching on November 12 and running until January, Royal Mail at Selfridges will allow customers to send Letters to Santa and ship their Selfridges purchases whilst still in store.
Selfridges’ Oxford Street store will have a dedicated Royal Mail pop-up space designed to make buying and sending Selfridges purchases for Christmas as easy as possible.
Customers will be able to have their presents gift wrapped and delivered by Royal Mail, bringing the so called ‘bespoke postal service’ back to Selfridges 80 years since the last outlet closed.
Pillar boxes will also be available in Birmingham and Manchester Selfridges stores for younger customers to post their Letters to Santa.
“Our postmen and postwomen will be delivering even more of the nation’s most treasured gifts this festive season, so we want to make the whole experience as magical as we can. Doing this in partnership with Selfridges is guaranteed to add the Christmas sparkle to top this off. From everyone at Royal Mail, stay safe and get ready for a very merry Christmas with Royal Mail at Selfridges,” said Royal Mail chief commercial officer Nick Landon.
“We are excited to team up with Royal Mail and to bring such a bespoke postal service and offer to our customers right in time for the busy holiday season,” Selfridges Store Director Meave Wall said.
“More than ever, we value the decision customers are making to shop with us and, in return, we’ve done our best to bring to them a unique product offer and an array of services to make their time with us pleasurable, easy and efficient at this hectic time of year,” Wall added.