Naked Wines welcomes new finance boss

Naked Wines has posted annual sales growth of about 68% above the top end of expectations, thanks to a surge in orders.
"Our significant growth is a testament to the customer demand for a disruptive online wine model" : Nick Devlin.
// Naked Wines hires new chief financial officer
// Shawn Tabak will join the company on December 7
// Tabak will replace James Crawford, who was promoted to MD of its UK business

Naked Wines has hired a new finance boss to replace James Crawford, who was recently promoted to the role of managing director of its UK business.

Shawn Tabak will join the company as new chief financial officer on December 7, when Crawford hands over his finance duties and steps down from the board.

Tabak has previously held finance roles at work marketplace Upwork Inc, photography retailer Shutterfly and solar specialists Clean Power Finance.


He will be based at Naked Wines’ US headquarters in Napa, California.

Naked Wines has seen sales rise by 81 per cent year on year in April and May despite the Covid-19 pandemic.

Profits after tax also reached £8.2 million to the year ending March 30, compared with a £9.4 million loss the previous year.

“I’m delighted that Shawn will be joining Naked and am excited about partnering with him to deliver the next stage in Naked’s growth,” group chief executive Nick Devlin said.

“Shawn’s deep understanding of driving growth through a focus on customer economics and cohorts makes him ideally suited to the role at Naked.

“Additionally, his understanding of the US market will be highly valuable and recruiting this role in the USA, our largest market, is another key step in our transition from British start-up to a US-led global pureplay.

“I’m also delighted to be working with James in his new role and given his history with Naked he will hit the ground running.

“James has guided the business through many challenges as a start-up and through its growth story, and he will now continue to grow our UK operations in his new role as UK MD.”

Tabak added: “I’m delighted to join the team at Naked Wines, a company that’s disrupting the wine industry for the benefit of consumers and independent winemakers.

“This is an exciting time as the company’s differentiated business delivers superior value to wine consumers in a large and growing online wine market, and I look forward to working with this strong team to create value for customers, employees and shareholders.”

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  1. “Naked Wines has seen sales rise by 81 per cent year on year in April and May despite the Covid-19 pandemic”.
    Surely, the pandemic will have helped Naked Wines, not hindered it?


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