// Tesco to keep over 300 stores open for 24 hours in lead up to Christmas
// Tesco previously operated a number of both Superstore and Extra format stores around the clock
// The remainder of its stores will extend opening hours an hour early from 5am until 11pm
Tesco has reportedly said it will implement a 24-hour opening time at over 300 of its stores in the run-up to Christmas.
The Big 4 grocer will have over 300 of its largest-format stores trade for 24 hours a day from December 14 to Christmas Eve, while the remainder of stores extend opening hours an hour early from 5am until 11pm, Retail Week reported.
Tesco previously operated a number of both Superstore and Extra format stores around the clock, but has been reducing opening hours across its estate since 2016.
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Meanwhile, Morrisons will also be looking to extend hours in the lead-up to Christmas with an announcement on the stores and date set to come.
Most recently, Sainsbury’s said it would be extending opening hours from 6am until midnight in “the vast majority” of its stores from December 21 to 23.
On Christmas Eve, most Sainsbury’s stores will be open from 6am to 7pm as it made the decision to extend opening hours to give “customers more time to shop safely with us”.
Aldi, M&S and Waitrose are all also extending trading hours, while Asda said it is not planning widescale changes to opening hours due to licensing restrictions in certain regions it operates in.
Moreover, non-essential retailers such as Primark is looking at extending store opening hours from December 2 to maximise footfall in the three weeks before Christmas.