// Beauty Bay considers a stock market listing
// If it does proceed with a listing, it is unlikely to take place until the second half of next year
// Beauty Bay is working with investment bank GCA Altium on a review of its strategic options
Beauty Bay is reportedly considering a stock market listing following fellow online retailer The Hut Group’s successful venture earlier this year.
The online beauty retailer, which was founded by brothers Arron and David Gabbie, is seeking to follow in the footsteps of The Hut Group.
Beauty Bay is currently working with investment bank GCA Altium on a review of its strategic options, Sky News reported.
A flotation is likely to be the focus for Beauty Bay following the surge in the valuation of THG Holdings, The Hut Group’s parent company, since its September stock market debut.
Beauty Bay’s platform features products from brands such as Anastasia Beverly Hills and The Ordinary and sells them to its customer base.
Based in Manchester – same as THG Holdings – it has recorded a sales rise during the Covid-19 pandemic as Brits shifted towards online spending.
Beauty Bay is now seeking to capitalise on the accelerating shift in beauty and skincare product sales to digital channels.
If it does proceed with a listing, it is unlikely to take place until the second half of next year.
The Gabbie brothers are the company’s main shareholders, and have built its online presence in recent years through social media and influencer marketing.
Sales in the company have grown by more than 50 per cent during the Covid-19 crisis to £120 million on an annualised basis.
It is also examining other options, including an outright sale.