// Central England Co-op like-for-like sales grow 9.2% in the 3 weeks to January 2
// New Year’s Eve saw the biggest jump with an 11% sales hike
Central England Co-op has recorded a 9.2 per cent like-for-like growth in food sales over the festive period.
The business, which has over 260 food stores across 16 counties, recorded growth for the key three festive trading weeks ending January 2.
New Year’s Eve saw the biggest jump with an 11 per cent sales hike, followed by Christmas Eve at 4.7 per cent and New Year’s Day at 3.7 per cent.
Combined like-for-like sales (including fuel) at the company were up 5.2 per cent.
Central England Co-op said it enjoyed strong sales across its Irresistible premium own-label range, pink prosecco and its turkey meal deal.
The group also said it created more than 524,000 meals for FareShare Midlands as a result of a £131,000 donation based on a portion of sales from its Irresistible range.
It donated nearly £15,000 to NHS Charities Together through sales of its festive flower range, while its customers donated more than 45,000 items via its Christmas food bank appeal to help create 22,000 extra meals for families in need via over 65 different local food banks.
“Our focus this festive season was to provide our members, customers and communities with access to food, essentials and vital services in a safe and secure environment,” said Central England Co-op chief executive Debbie Robinson.
“The society’s strong performance during this time reflects the incredible efforts of all our teams across our food businesses, our funeral businesses and our support teams.
“Thank you to all of our colleagues for their outstanding contribution to the society throughout the whole of 2020, and to our members and customers for their continued support and loyalty.”
Central England Co-op is independent from the larger Co-op Group, and trades from over 400 grocery, funeral, travel and floral outlets across 16 counties.