// Poundland is set to launch new “divorce range” to coincide with Divorce Day 2021
// The range includes party items for when lockdown and social distancing rules allow get-togethers again
// The retailer said research by solicitors Richard Nelson found that searches for “quickie divorce” rose by 235%
Poundland is launching a “divorce range” aimed at those who want to celebrate a new start in life.
The discount retailer said the new products will coincide with Divorce Day 2021, and will be launched in stores from mid-January.
The range includes party items – for when lockdown and social distancing rules allow get-togethers again – and an extended range of Poundland’s Nooky sex toys.
Poundland said January traditionally sees a rise in the number of couples filing for divorce after the Christmas celebrations.
The first Monday of the month has become known as Divorce Day because solicitors see a surge in enquiries from people seeking to split up.
The retailer said research by solicitors Richard Nelson found that searches for “quickie divorce” rose by 235 per cent, for “get divorce quick” by 69 per cent and for “divorce lawyer near me” by 233 per cent.
“Divorce is a difficult time, but it can also come as a big relief and people want to celebrate the chance to move on. Divorce parties have become more popular than ever,” Poundland head of general merchandise trading Holly Mobley said.
“Becoming newly single is an exciting time and the start of a new chapter in life. Poundland’s new divorce range lets the newly decoupled and their friends mark the occasion with style.
“All we need now is for the pandemic to finally do one too so we can get the divorce party started.” Poundland’s divorce party products include balloons, banners, sashes, party straws, with slogans including Free At Last, Freedom and Newly Unwed.
“There is also a range of divorce cards with slogans such as ‘We never liked them anyway’, ‘Free at last’ and ‘I do, I did, I’m done’. The new Nooky products include body suits, boxer shorts, love eggs and vibrators.”