Activewear giant Lululemon has revealed the location of its first store in India.
The new shop will be based in New Delhi’s DLF Promenade shopping mall. It will open in the autumn as part of the company’s franchise agreement with ecommerce firm Tata Cliq.
The store will offer “high-performance products” for men and women, designed to support a wide range of activities including yoga, pilates, running, training, tennis, golf, and everyday movement.
It will also serve as a space for connection with guests, ambassadors, and local health and fitness communities.
At the time of the opening, Tata Cliq will launch the brand on its platforms Tata Cliq Luxury and Tata Cliq Fashion.
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Lululemon senior vice president EMEA Sarah Clark said: “Bringing Lululemon to India is a proud milestone for our teams as we continue to grow our brand around the world.
“To prepare for the opening, we have been working with Tata Cliq to build relationships with the New Delhi community, which has a vibrant and active consumer base that is looking for premium performance products that blend technical innovation with elevated style.
“We are excited to welcome guests across India to Lululemon in the coming months and all that’s ahead for our brand in this fast-growing and energetic market.”
Tata Cliq CEO Gopal Asthana said: “We are delighted to partner with Lululemon for their India launch.
“This marks an important milestone in our journey of bringing globally renowned brands to consumers in the country.”
He added: “Indian consumers are increasingly embracing active lifestyles and are looking for high-performance products that blend functionality and style.
“We believe they will strongly connect with Lululemon’s product offerings and community-first philosophy.
“We are gearing up to open the brand’s first store in the coming months, along with its launch on Tata Cliq platforms, and look forward to growing its omnichannel presence in the country.”
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