// Sainsbury’s raises prices of products to match Aldi prices
// Aldi argued that Sainsbury’s raised the price of some low-tier own label products to ‘match’ its higher-tier ones
// The ‘Aldi Price Match’ campaign was launched earlier this month in a bid to fight for market share
Sainsbury’s has reportedly increased the prices on some of its products to match Aldi’s prices as part of its new campaign.
The grocer’s ‘Aldi Price Match’ campaign, which launched earlier this month in a bid to fight for market share, offers customers 250 Sainsbury’s quality products that match the prices found at Aldi.
However, eight of the 250 Sainsbury’s products went up in price as it launched the campaign, The Grocer reported.
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They consisted of seven own label products plus a bottle of Newcastle Brown Ale.
All went up between February 3 and 17 this year, having been consistently cheaper since at least November 2020.
The price match was launched to cover Sainsbury’s and branded products, focusing on customer favourites such as meat, chicken, fresh fruit and vegetables and dairy.
The campaign is the first new initiative of chief executive Simon Roberts’ plan, announced back in November, to “put food back at the heart of the business”.
The biggest increase was on Sainsbury’s own label budget courgettes, which rose by 40p, or 21 per cent, from £1.90 to £2.30.
Meanwhile, Sainsbury’s own label budget ice cream went from £1 to £1.19.
Own brand tinned chicken curry went from 90p to £1.05 – but had already risen in price from 59p since January this year.
Aldi noticed the increases in price and said that Sainsbury’s raised the price of some low-tier own label products to ‘match’ its higher-tier ones.
Sainsbury’s responded by saying that the vast majority of prices have been reduced thanks to the campaign.
”Product prices change all the time for a variety of reasons but we are committed to delivering consistent value for customers,” Sainsbury’s said.
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