// Joules partners up with Center Parcs to open new stores
// The partnership will see 6 new Joules stores open in Center Parcs villages this spring
// The stores will offer Joules’ fashion range as well as experiential areas to host family-friendly events
Joules has announced the launch of a new partnership with Center Parcs, in which it will open six stores within the premises of the latter’s holiday villages.
The stores will be open during spring and will be located in Center Parcs villages in both the UK and Ireland.
The first store will launch at Center Parcs Woburn Forest in Bedfordshire on April 12.
The stores will offer menswear, womenswear and childrenswear, including Joules’ outdoors-inspired Right as Rain range.
Holiday shoppers will also be able to use Joules’ click-and-collect service to pick up their purchases during their break.
In addition, the new Center Parcs shops will feature experiential areas to enable Joules to host family-oriented events.
Joules said the partnership would provide more opportunities for new and existing customers to engage with its brand and products.
“We’re thrilled to be bringing the Joules brand to Center Parcs from this spring,” Joules chief executive Nick Jones said.
“The partnership between two outdoor loving, family-focused lifestyle brands has significant potential and supports Joules long-term strategy to develop its brand presence in line with its customers’ evolving lifestyles and increase its customer base.”