ProCook pursues international expansion after bumper year

ProCook pursues international expansion after bumper year
ProCook has also launched a 5000sq ft warehouse and office hub in The Netherlands to serve European markets
// ProCook pursues international markets and retail growth strategy following bumper year
// Sales for its 2020/21 year hit £64.5m, marking a 35% year-on-year increase
// Profits came in at over £10m

ProCook has announced its highest yielding year ever after sales for its 2020/21 financial year hit £64.5 million, marking a 35 per cent year-on-year increase.

The kitchenware retailer said the figure broke all records and more than doubled expected growth while also delivering profits of over £10 million.

ProCook attributed its success over the past 12 months to agile systems that enabled a fast response to the challenges of the pandemic, an increased consumer demand for kitchenware, and significant growth in the expanded tableware category.


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In the wake of its significant annual growth, ProCook confirmed plans to open six large format stores in strong retail destination centres in the coming months, including key stores at Bluewater in Kent and Cribbs Causeway in Bristol.

“ProCook remains committed to offering bricks and mortar retail stores and these new stores will enable so many more customers to experience our exceptional service and feel the quality of our products for themselves,” retail director Andy Kerr said.

“We’re confident our expansion plans will continue to deliver growth for the foreseeable future.”

ProCook has also launched a 5000sq ft warehouse and office hub in The Netherlands to serve European markets, marking the first phase in the retailer’s international expansion.

This will be followed by the opening of several European ProCook stores later in the year.

Founder Daniel O’Neill said: “By stepping up to meet the opportunities presented to us in the past year we’ve achieved some incredible numbers and accelerated our plans to expand internationally.

“Opening an EU distribution centre allows us to offer EU customer the same great 1-2 day service our UK customers enjoy, and enable us to tailor our approach to different markets more effectively.”

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