// Made.com reveals new zero-cost giveaway initiative
// The furniture retailer has partnered with giving platform Geev
// The Made + Geev initiative provides a cost-free channel for customers to rehome their old furniture
Made.com has announced a new zero-waste, zero-cost giveaway initiative as part of its plans to become a sustainable business.
The furniture retailer has partnered with giving platform Geev, which offers customers a zero-waste, zero-cost solution to find a second home for their preloved furniture and homewares.
The Made + Geev initiative provides a simple and cost-free channel for customers to rehome their old furniture and homewares in an effort to reduce waste.
Made.com will also donate 10 per cent of each customer’s new purchase value on its site to one of five national charities on their behalf.
“From the very beginning, Made has pioneered a new way of working and producing in our sector, focusing on design-led, small batch production that ensures we only produce what we know we’ll sell,” Made.com chief executive Philippe Chainieux said.
“Our vertically integrated model gives us control over our supply chain, enabling us to embed sustainable practices quickly and efficiently at every stage; from the materials we source right through to how we support our customer to shop responsibly.”
“The launch of our sustainability commitments marks an exciting milestone for Made, as we look to build a truly circular and responsible business that has a positive impact on its communities and the planet.
“Our partnership with Geev is a significant first step in tackling the end of life of products. This is a key issue for our sector and we know how important it is to our customers.
“We believe our giveaway initiative with Geev provides a simple and easy-to-use tool to help customers further the life of their preloved items and support their local communities, while lessening their impact on the planet.”
Made.com’s commitments focus on four key areas; firstly, the responsible sourcing of raw materials; secondly, ensuring all packaging is either recycled or recyclable; thirdly, promoting and providing initiatives that extend the life of products, and fourthly, providing customers with transparent information to enable them to shop responsibly.