Superdry full year sales slump 21%

Superdry full year sales slump 21%
Superdry said it suffered an average loss of 69 per cent of trading days during the past three months, which caused store sales to be cut by more than half against the same period last year.
// Superdry reports 0.8% increase in revenues to £118.3m for the three months to April 24
// Total sales for the past year tumbled by 21% to £556.6m
// Superdry says it was “substantially impacted” by Covid-19 disruption

Superdry has said it can “clearly see the light at the end of the tunnel” as it returned to sales growth amid the reopening of stores across the UK.

The fashion retailer reported a 0.8 per cent increase in revenues to £118.3 million for its fourth quarter ending April 24.

However, while it trading had improved in the final quarter, for the year as a whole it said total sales tumbled by 21 per cent to £556.6 million after being weighed down by the pandemic.


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The fashion retailer said it was “substantially impacted” by Covid-19 disruption which resulted in store closures for large periods of the year.

Its UK stores were able to welcome customers again from April 12 as part of the latest stage of the government’s road map out of lockdown restrictions.

Superdry said trade since reopening its stores has been “encouraging”, with an initial improvement in like-for-like trading.

However, the retailer said that EU trading remains suspended as a result of “continued restrictions”.

Superdry said it suffered an average loss of 69 per cent of trading days during the past three months, which caused store sales to be cut by more than half against the same period last year.

Online sales jumped by 26.6 per cent in the past quarter as it also improved its trading margins.

“Our strengthened e-commerce presence has helped mitigate the impact from enforced closures of our stores,” Superdry chief executive Julian Dunkerton said.

“We returned to revenue growth in the fourth quarter, and our commitment to a full-price stance over the period has seen significant online margin improvement.

“The early signs following the reopening of our UK stores are encouraging, as lockdown restrictions start to lift, and we can clearly see the light at the end of the tunnel.

“In short, we are on track with our reset of the brand and there’s a lot to look forward to.”

with PA Wires

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