The Perfume Shop has revealed that men feel themselves becoming more like their dads as they hit their 30s, as it launches its Father’s Day campaign, Just Like Dad.
A new survey commissioned by the perfume retailer asked at what age respondents felt like they were becoming just like their dads.
While for women, the largest majority (40 per cent) cited their teen years or younger as being the time the first realised they were a chip off the old block, for men it came much later, with 48 per cent claiming they only realised they were becoming like their dad in their 30s or older.
The campaign sees the retailer partner with creative agency Seven and makeup artist Beth Gallagher to transform a group of kids to be Just Like Dad, surprising their unsuspecting fathers in the process.
Have a watch: