// Bluewater shopping centre launches Crep Collection Club & Vanilla
// The 1,042 sq ft Crep Collection Club flagship store represents a bricks and mortar debut for the retailer
The Bluewater shopping destination has welcomed Crep Collection Club and Vanilla to its retail line-up.
Crep Collection Club, the trend-led sneaker retailer has opened its first standalone store following two years of trading online.
The 1,042 sq ft flagship store will stock a premium selection of trainers, including hard to find releases for styles such as the Jordan 1, Air Force 1, and Air Max by Nike whilst the fashion brand Vanilla has launched its debut space at the destination, following the success of its online and concession presence.
Crep Collection Club founder Jamal Okubule said: “To be able to have launched at Bluewater is incredible. We are able to bring the very best in sneaker lines to a brand-new audience.
“Bluewater, with its line-up of retail brand names and its strong experiential offering, was a standout choice for us when selecting a destination for our debut. We are proud to have taken this next step into physical retail as part of our brand expansion.”
Meanwhile, the debut Vanilla store has opened on Bluewater’s Upper Thames Walk and combines the fashion retailer’s Blue Vanilla and Pink Vanilla labels. Situated next to H&M, the 3,616 sq ft space will also stock a new shoe and accessory collection.
The news follows Bluewater’s signing of footwear and accessories retailer Carvela.
Bluewater, Landsec portfolio director for co-owner and asset manager Rob Hardie said: “The launches of bricks-and-mortar debuts for Crep Collection Club and Vanilla adds a point of difference for Bluewater’s retail offer.
“These openings join a number of other brands who recently selected Bluewater and reinforces our position as one of Europe’s leading retail and leisure destinations.”