Vanilla opens its debut store at Bluewater

The London-based womenswear brand Vanilla has opened its first store at Bluewater shopping centre in Kent.
The 3,616 square foot store marks the first bricks and mortar location for the retailer.
// Vanilla opens its 3,616sq ft flagship store at Bluewater shopping centre
// The store will exclusively stock a new shoe & accessories collection

The London-based womenswear brand Vanilla has opened its first store at Bluewater shopping centre in Kent.

The 3,616 square foot store marks the first bricks and mortar location for the retailer to showcase its womenswear labels Blue Vanilla and Pink Vanilla in full.

The flagship store will also exclusively stock a new shoe and accessories collection.

Vanilla head of retail stores Michelle Burns said in a statement: “We were very selective when searching for the ideal location at which to launch our encompassed Vanilla flagship store, and Bluewater, with its impressive array of retail names and strong experiential offering, is the perfect destination for us to launch at.

“We have built up a strong reputation with our Blue Vanilla and Pink Vanilla brands through e-commerce and strong sales through concessions, including Bluewater. We wanted to continue to deliver trend-led, yet affordable options for females of all ages, and we are very excited to be taking the next step into physical retail with our first Bluewater flagship.”

The retailer currently ships to 150 countries from its e-commerce site and can also be found in New Look and House of Fraser, and online at Next, Debenhams and SilkFred.

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1 COMMENT

  1. Nice to see a new fledging brand open a store but Bluewater has a few empty stores now.

    Hope the rents are cut to make them more affordable over the duration of the lease and wish the owners of this business all the best for the future and hope physical retail works for them.

    Bluewater has lost a huge chunk of national chains over the last few years.

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