New Look names new CEO to replace Nigel Oddy

New Look
// New Look hires new CEO to replace Nigel Oddy
// Helen Connolly was the chief commercial officer at New Look for two years

New Look has appointed a new chief executive to replace Nigel Oddy, who announced his departure earlier this month.

The fast fashion retailer has promoted its chief commercial officer of two years, Helen Connolly its new boss.

Prior to New Look, she was the chief executive of Bonmarché for four years. She has also worked as the Director of Buying, Womenswear and Lingerie for George at Asda as well as Head of Buying at Dorothy Perkins.


READ MORE: New Look chair Mike Coupe’s three big retail lessons


During her time as CCO, Helen has focused particularly on New Look’s Buying and Merchandising capabilities, improving both product and efficiencies across the business, as well as creating and driving partnership and concessions opportunities.

“Helen’s appointment comes at a pivotal time for New Look, as having navigated the pandemic successfully the business now has a strong platform for future growth,” New Look chair Mike Coupe said.

“Over the last two years, Helen has been critical in shaping and improving the business and has transformed the New Look product offer.

“Along with her knowledge of the business, she brings with her a wealth of sector experience, and I look forward to working with her and the team as we continue to deliver long-term, sustainable growth for New Look.”

Connolly added: “It’s a privilege to be taking on the role of CEO at this iconic British brand. New Look is a leading womenswear fashion retailer, and for good reason. People shop with us because we make them look good and feel great and I am excited about the many opportunities we have ahead of us.”

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