// Hurr to open a seasonal concept pop-up store on King’s Road in London, allowing shoppers to rent items for one night only.
// The pop-up will take place from November 27th to December 24th at 114 King’s Road, London
Fashion rental marketplace Hurr is opening a seasonal concept pop-up store on London’s King’s Road allowing customers to rent their party wardrobes for one night only, from November 27 until Christmas Eve.
This is the first time Hurr will venture into one-day rental where customers will be able to collect an item and return it on the next day, any day of the week.
The company will continue to work with its dry-cleaning partner Oxwash during the store opening and will also operate a washing machine in-store.
Described by the rental company as the “ultimate pre-party destination with no strings attached,” the concept store will feature Hurr’s most in-demand categories, including evening jackets and fur coats.
Alongside being able to rent clothing, the concept will also house a selection of curated sustainable gifts from Stories Behind Things, alongside an on-site repairs station by Sojo, and pre-booked make-up appointments to make it a “one-stop Christmas party shop,” said Hurr in a statement.
The store will also be hosting a number of events, workshops and classes including an upcycling workshop, a yoga class and an espresso martini-making class, which can be booked via Eventbrite.
The Hurr King’s Road concept store will mark the rental marketplace’s second physical space in the capital, following the launch of its first ever pop up space in Selfridges in August 2020.
Jemma Finch, chief executive of Stories Behind Things, added: “We are excited to announce that Stories Behind Things are partnering with Hurr to create the ultimate concept store for the festive period. The store will be the go-to one-stop-shop for sustainable gifting and renting this festive season.
“During our residency there will be a plethora of workshops, events, live panels, sustainable sessions and more to get involved in – to draw eco-minded Londoners in from across the city—all under one roof. From panels exploring sustainability to conscious gifting and zero waste cocktail making – we’ve got it all!”