// Matalan has completed the first stage of its digital transformation programme
// The partnership with THG Ingenuity will accelerate Matalan’s digital ambitions
Matalan has successfully completed phase one of its digital transformation programme as it prepares to migrate to The Hut Group’s Ingenuity platform next year.
Phase one of the roadmap has seen the value retailer increase its capacity to meet increasing online demand, thanks to warehouse automation and a nationwide fulfil-from-store strategy.
The company said the partnership will result in significant improvements throughout 2022, including the addition of a multitude of customer-focused features such as increases in product availability and choice, the ability to see store stock online, enhanced personalisation and a faster and scalable ecommerce operation.
Customers will benefit from significantly improved customer service online, including live chat and faster response times.
Read more: Matalan sales rebound despite supply chain issues
Matalan also expects its strategic alliance with the tech solutions provider to offer mid-to-long term opportunities to drive efficiency and improve the customer experience across its wider business.
James Brown, chief commercial officer at Matalan, said: “There’s an incredible sense of energy around the business as we gear up our digital transformation and prepare for the next pivotal phase in Matalan’s growth journey. Our teams have been working hard through this extraordinary period in retail to make sure that we achieve our exciting growth ambitions and meet significant customer demand in the years ahead.
“Millions of families up and down the UK rely on us to offer great quality and value fashion and homeware, but we know that ultimately, it’s the customer experience that can make the real difference when choosing where to shop,” he continued.
“That’s why we are dedicating so much of our focus to future-proofing our proposition through this digital transformation programme, across our stores, ecommerce site and Matalan app.”
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