Pop-up marketplace generates £500,000 for independent brands

Tillie Peel sitting at a table in The Pop Up Club
The Pop-Up Club has generated more than half a million for small brands
// The Pop-Up Club has generated more than half a million for small brands
// Support for saving the high street and shopping local has given the business a boost

Pop-up marketplace The Pop-Up Club has helped independent traders and small businesses generate over £500,000 over the past 12 months.

The record-breaking figure for the company is the highest since it first launched in 2017 and comes at a time when support for saving the local high street and shopping independently has never been higher.

The concept breathes new life into the high street by taking empty units and reinventing them into exciting and diverse retail spaces for independent brands.

With the UK retail vacancy rate standing at 14.5% (according to the BRC), The Pop-Up Club has been able to work closely with major retail landlords including Landsec, Westfield and DTZ Investors, who see the pop up concepts as a strong solution to empty shops and units.

The run-up to Christmas has seen The Pop-Up Club grow even bigger this year, with retail outlets opening in Bluewater (Kent), King Street (Manchester), Dukes Lane (Brighton), Bond Street (Chelmsford) and Seven Dials (London) as well as major London retail destinations Westfield White City and Stratford City.

Read more: Shop local: turning community spirit into Christmas spirit

Pop-up markets have also been a success, taking place in a number of locations across the UK.

The Pop-Up Club has worked with over 500 individual brands in 2021, as small business owners strive to have a presence on the high street as well as retailing online.

The ‘Shop Local’ movement has been key to the success of the high street in the wake of the pandemic, with shoppers increasingly looking to support independent brands and small local businesses in the community.

“This year has been one of our biggest yet, and seeing how much we can support and work alongside independent traders and small businesses is worth all the late nights and hours of planning,” said founder of The Pop-Up Club, Tillie Peel.

“To have generated over half a million for our traders is just incredible, and we’re excited to see what we can do in 2022.”

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