// Burberry is set to launch a collaborative ‘friends and family’ creative series
// The creative partners will be asked to “interpret the Burberry identity” which Tisci has helped to establish since he joined the team in 2018
Burberry’s Chief Creative Officer Riccardo Tisci has announced that the British luxury retailer will enlist a select group of creatives to collaborate on a series of pre-collections.
The first collaborator on this project is model Lea T, who is a close friend of Tisci who has starred in Burberry campaigns in addition to walking the brand’s spring 2021 show.
Set to launch in January 2022, Lea T will contribute to the Fall 2022 pre-collection, “Lea is my family, my love, not only someone so connected to animals and nature, but also someone who is able to balance fierce femininity and an effortlessly gentle romantic softness,” Tisci said of the model.
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Tisci added that he plans to work with “inspiring creatives from unexpected backgrounds” on this new project.
The creative partners will be asked to “interpret the Burberry identity” which Tisci has helped to establish since he joined the brand’s team in 2018. The partner will be asked to, among many things, bring a “a personal creative identity” to each part of the pre-collection, as well as styling a vision for the pre-collection.
“This series is about a celebration of identity, style and family. I wanted to explore a different experience bringing my collections to life, so I have decided to open up my pre-collection to a new creative voice each season, someone special to me, who inspires me and whose unique creativity surrounds me in my personal life,” Tisci said.
“Creativity means freedom, and it is about empathy and communication with others. It is your voice, your identity, something inside you [that] you want to share with others. So, I was excited about the conversation that would happen when our creative worlds come together and see how their interpretation of my identity comes to life,” he added.
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