// Zara and the South Korean brand Ader Error launch AZ Collection launch collaborative collection avilable in real life and online
// The collection has been designed for the lifestyle of young people whose personality is shaped by experiences of the real and virtual world
Zara has taken the leap into the metaverse with South Korean label Ader Error to launch its first collaborative project which explores the metaverse and virtual reality.
According to Ader in a release, the AZ Collection is ‘inspired by the identities and uniqueness of all generations from A to Z, blurring the boundaries between the virtual and real worlds, and features the lives of young people who pioneer their own Persona.’
Alongside its physical apparel range, the collaborative project is available through the Zepeto platform, which is already being used by the likes of Ralph Lauren, Disney and Nike, where users can purchase digital versions of the clothes and makeup for their avatars.
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The collection’s offerings features Ader’s signature blue colour throughout the range of beanies, crossbody bags, boxy suits and sweater vests.
While the Ader Error X Zara collaboration is only available outside of the UK at the Zara’s stores in 10 regions worldwide, including South Korea, Italy, the US, and Japan, the collection marks Ader’s biggest partnership to date and Zara’s push into the metaverse.
Launched in 2014, Seoul- based Ader has grown in popularity over the years for its deconstructed aesthetic and collaborations with Maison Kitsuné, Casetify and Camper.
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