Asda follows Poundland’s footsteps in selling £1 engagement rings

Asda
The silver-coloured band includes an imitation diamond jewel
// Asda sells £1 engagement rings as part of its George Home collection
// The ring comes in a red, heart-shaped box in time for Valentine’s Day on February 14

Asda has launched a £1 engagement ring as part of its George Home collection, which is available to buy in stores and online.

The Big 4 grocer is selling the silver-coloured band with an imitation diamond jewel for shoppers on a budget.

The ring comes in a red, heart-shaped box as a gift in time for Valentine’s Day on February 14.


READ MORE: Asda owners consider £10bn Boots takeover


The George Home Valentine’s Engagement Ring’s description reads: “Share some love with this ring.

“With matching heart box.”

Shoppers took to Twitter to express their mixed opinions. Some approved of the budget option, while others felt it was a joke.

https://twitter.com/glennboy00/status/1486466493302849539?s=21

Asda’s initiative comes after Poundland grabbed headlines in recent years for selling a £1 engagement ring called “Bling Ring”.

On February 14, 2020, Poundland said it sold around 40,000 engagement rings, almost double 2019’s numbers.

Poundland responded to Asda’s engagement ring on Twitter by hinting that the launch was inspired by its own “Bling Ring” collection.

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