Booths Christmas sales rise for third consecutive year

Booths
Sales increased by 6.5% over the peak three-week trading period
// Booths sales rise for a third consecutive year during the Christmas period
// Chief operating officer Nigel Murray was “delighted” to report growth on growth figures

Booths has reported a sales rise for the third consecutive year during the Christmas period.

Sales increased by 6.5% over the peak three-week trading period compared to 2020.

The grocer also recorded total revenue growth of 4.3% as well as a retail like-for-like rise of 4.2%.


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Booths chief operating officer Nigel Murray said he was “delighted” to report growth on growth figures for a third consecutive year.

“Christmas at Booths is a true team effort of 12 months in the planning,” he said.

“Customers planned and ordered early with significant increases seen in the number of Christmas pre-orders received in October and November.

“Equally, customers clearly trusted Booths to ‘deliver the goods’ as the final trading week saw record sales levels achieved.”

Some Christmas staple categories that experienced higher year-on-year growth included frozen party food, champagne and poultry.

Sales of mince pies rose by 8% from two years ago, and sales of English wines were up by 4%.

Meanwhile, Booths also recorded its “best ever” Christmas week in terms of customer satisfaction – its Net Promoter Score (NPS), which measures customer satisfaction, for the week ending 25 December 2021 was 74%.

“I pay particular credit to the teams who kept smiling behind their face masks to deliver warm and friendly service in our stores and the top levels of quality and availability achieved against some incredibly challenging market conditions,” Murray said.

“Our 3000 colleagues strive to deliver the very best food and drink along with our renowned warm northern welcome.”

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