How M&S’s Goodmove became its biggest in-house brand

M&S

M&S launched its Goodmove brand online and in-store in January 2020 to promote 150 womenswear products spanning everything from performance wear for sports enthusiasts to innovative outerwear. Retail Gazette looks at how Goodmove grew to become one of the UK’s top athleisure brands

How M&S’s Goodmove became its biggest in-house brand

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