// Aldi introduces ‘Grow with Aldi’ competition
// The competition will see the supermarket stock new products from UK’s top small and medium businesses
Aldi has revealed the launch of its nationwide ‘Grow With Aldi’ competition which will see the supermarket stock new products from the UK’s top small and medium food and drink businesses.
The German discounter has called for applicants to compete for a prized spot on its shelves across the UK.
From bakers and chocolatiers, to cheese makers and alcohol producers, shortlisted suppliers will visit Aldi’s headquarters to showcase their products to an expert judging panel.
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The judges will then decide on the winning products, which will be launched as Specialbuys in Aldi’s 950 stores.
“More than three quarters of our sales come from British suppliers, and we are constantly exploring ways in which we can further support small local businesses,” Aldi UK managing director of buying, Julie Ashfield said.
The multi-category competition is part of Aldi’s ongoing commitment to locally sourced products. The supermarket has invested an extra £1.6 billion with British suppliers since the start of the pandemic, including £125 million spent with meat, poultry and dairy farmers in the UK.
Aldi has also reaffirmed its pledge to prioritise home-grown suppliers as it works towards spending an additional £3.5 billion a year with British businesses by the end of 2025.
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