Hotter Shoes appoints new chief product officer to lead expansion into apparel

// Unbound Group appoints Sarah Davies as chief product officer to oversee the strategy of the comfort footwear brand and the group’s development of apparel categories.
// Davies has more than 20 years’ experience in the fashion retail industry

Unbound Group, the newly listed parent of Hotter Shoes, has appointed Sarah Davies as chief product officer to roll out its expansion into clothing.

Davies has more than 20 years’ experience in product and buying and joins from UAE-based Landmark Group, where she led the product development for Shoemart.

She has also held executive positions at Marks & Spencer and Arcadia, where she was buying director at Dorothy Perkins. She has also held senior roles at Debenhams, Jones Bootmaker and F&F at Tesco.


READ MORE: Hotter to “build confidence” with new True Fit partnership


Unbound Group Chief Executive Officer, Ian Watson, said of the appointment: “We’re delighted to welcome Sarah to the team. Her outstanding fashion retail expertise and previous success will be invaluable for the Group as we enter into the next phase of our journey.” 

On 1 February Hotter’s parent company, Electra Private Equity, renamed as Unbound Group and entered the London Stock Exchange’s Aim market. 

Under the new listing, with the ticker UBG, Hotter Shoes’ owner Unbound Group said it will introduce fashion, wellness and lifestyle products. Earlier this month, Hotter Shoes joined Marks & Spencer as a third-party brand.

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