Asda changes ‘feminine hygiene’ label after criticism

Asda
Campaigners have been calling for the term 'feminine hygiene' to be abolished from supermarket aisles
// Asda swaps ‘feminine hygiene’ signs for ‘period products’
// The ‘feminine hygiene’ label was criticised for being a gendered term

Asda has removed ‘feminine hygiene’ signs in its stores following criticism from shoppers and campaigners.

The grocer has swapped out the phrase for ‘period products’ instead to label the aisle for tampons, pads and panty liners.

The ‘feminine hygiene’ label was criticised for being a gendered term and stigmatising periods.


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Shoppers have taken to Twitter to thank the supermarket for ‘using language we all understand’.

“Thank you and a massive shout out to @asda for leading the way in changing the language around menstruation,” one user said.

“Use language we all understand! Goodbye ‘feminine hygiene’ hello ‘period products’. Nice one Asda!,” another user said.

Campaigners have been calling for the term ‘feminine hygiene’ to be abolished from supermarket aisles.

Another person explained: “Feminine hygiene also sounds really clinical, and that having a period is dirty!”

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