// Asda has opened its largest Asda On The Move convenience store at an EG Group forecourt in Retford, Nottinghamshire
// EG Group is owned by Asda owner the Issa brothers
Asda has opened its largest convenience store yet under its ‘Asda On The Move’ banner.
The 5,000 sq ft store in Retford, Nottinghamshire is based on an EG Group forecourt and features 2,500 Asda own-brand and branded items.
EG Group is owned by Asda’s owners the Issa brothers, who earlier this month revealed plans for the Big Four supermarket to overtake rival Sainsbury’s.
Growing Asda’s convenience arm is a core part of the Issa’s plans to leapfrog Sainsbury’s. The pair have opened more than 30 Asda convenience stores on EG forecourts and plan to have more than 300.
At the Retford Asda On The Move branch, shoppers can access the grocer’s full range via click-and-collect. The can also collect and return goods from 100 other brands.
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Head of Asda On The Move Oliver Silvester said: “The launch of our largest-ever Asda On The Move with EG Group marks an important step in Asda’s commitment to ensure more customers have greater access to our extensive range of value products and services – whether on the move, online, in-store, or via click & collect.
“Our partnership with EG Group makes this possible and combines our expertise in food retail with EG’s roster of innovative and well-known foodservice brands.”
Brands such as Leon and KFC also have a presence at the Retford site.
EG Group head of retail integration Barry Westley said the store was it’s “most ambitious Asda On The Move store to date”.
“There is a real opportunity to bring customers something different by combining our experience in foodservice and convenience retailing with a carefully curated range of Asda products and services,” he added.
“The complementary strengths of both EG Group and Asda enable us to make it even more convenient for motorists to access everything they need when they fill up with fuel.”
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