Hermes rebrand: will it be Evri-thing they hope for?

// Can a rebrand really transform the public perception of a company?
// Parcel delivery company Hermes, one of Britain’s largest and best-known couriers, certainly seems to think so.

A name that most UK shoppers will instantly recognise, Hermes recently announced it will be rebranding to Evri. But why was this decision made?

Read the full story on Charged Retail.

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