// Asda teams up with Netflix to launch a range of fashion and lifestyle products branded with hit shows from the streaming giant
// The partnership with George at Asda – ‘George x Netflix’ – has launched in several stores and online
George at Asda has partnered with the streaming giant Netflix, offering a range of fashion and lifestyle products.
The partnership which launched this week in selected stores and online includes branded items such as footwear, accessories, stationary, mugs and boardgames available for fans of Netflix’s original series, including Squid Games, Stranger Things, and Money Heist.
As part of the collaboration, 12 Asda stores will offer a wide range of clothing and general merchandise products and a further 38 will stock Netflix clothing and accessories.
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There will also be a ‘flagship’ concession within Asda’s Milton Keynes store, where George has worked with Netflix to offer customers a more immersive experience, including branded changing rooms, dedicated product areas and access to the full range of 48 licensed products.
The partnership will see George launch a number of exclusive Netflix ranges throughout the year, with all items available for customers to purchase online.
The move comes as George continues to grow the number of licensed products it is able to offer, as they grow in popularity with customers.
George senior buying director Scott Macrae said: “We are extremely excited to have launched our partnership with Netflix. We know that George is an important destination for customers looking to buy licensed product and Netflix has a broad range of properties that appeal to all the family.
“We feel this collaboration a great fit for George which allows us to continue to bring a range of product that is relevant and for all the family to enjoy.”
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