// Joe Browns launches its largest homeware collection ever
// The retailer’s in-house design studio has taken design inspiration from its fashion offering into to its interiors products
Joe Browns has launched its biggest-ever homewares collection, following on from its small trial capsule collection which launched in 2020 and 2021 focussing on bedding.
The newly launched ‘Living Life’ collection includes furniture, curtains, cushions, bean bags, throws, candles, accessories, garden products, lighting, rugs, wallpaper and a kitchen and dining range.
The fashion retailer has pushed its offering as homeware sales soared during the pandemic as shoppers stayed home, alongside the growing interest in interiors as many continue flexible home/office working.
The in-house design studio at the business has taken design inspiration from its fashion offering into to its interiors products.
- Joe Browns debuts ‘Sloe Joes’ loungewear offer
- Joe Browns sales boosted by a ‘cracker’ of a Christmas
Prices start from £7 for a pillowcase to £80 for a super king bed set, with accessories prices ranging from £8 for ticket trays to £200 for a large mirror.
Joe Browns buying director Jane Reik said: “We wanted the chance for customers old and new to celebrate being a true individual and that is exactly what our homeware collection delivers.
“We believe no home should look the same, and that’s why we’ve created our collection of quirky home accessories, so you can decorate your indoor space to reflect your personality.