// The Body Shop launches a ‘Youth Collective’ to enable its executive leadership team to get insights into the views of young people
// The group will meet four times a year with CEO Boynton and members of the executive leadership team
The collective will comprise 12 people, with six from the Body Shop itself and the other six from other B Corporations, all of whom will be under the age of 30.
The company said collective members would work with chief executive David Boynton and his team on long-term strategy, activism campaigns and how it innovates for the future.
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The model for the collective was tested last year during COP26 in partnership with B Lab UK.
Boynton said: “The formation of the Youth Collective delivers the promise we made at COP26, to bring the voice of the next generation into the boardroom.
“I believe one of the most important roles today’s business leaders have is to ensure that we act as custodians of our companies. We must do everything possible to make sure that they are fit to pass on to the next generation of leaders.
“Whilst we may not always feel comfortable with the feedback from the Youth Collective, I have no doubt that creating a new formal mechanism to allow them to voice their opinions will be invaluable and make us a better business.”
The group will meet four times a year with Boynton and members of the executive leadership team.
The Body Shop inclusive hiring lead Antonia Toni-Fadipe said: “Being a member of the Youth Collective provides an invaluable opportunity to be heard in a forum where young people don’t usually have representation.
“I am excited to be working with a company who are willing and open to try something different, to be tested and who show a genuine interest in inclusivity. Not all organisations would be as willing to be challenged by young people.”