Hotter owner Unbound launches multi-brand platform targeting 55+ shoppers

Unbound Group has launched its new curated multi-brand platform, featuring Hotter and seven other specialist footwear brands
The business was floated in London at the start of the year.
// Unbound Group has launched its new curated multi-brand platform, featuring Hotter and seven other specialist footwear brands
// All the chosen brands on the new platform have gone through a careful selection process using data-driven customer insights

Unbound Group, parent company of Hotter Shoes has announced the initial launch of its curated multi-brand platform, with a further Autumn Winter launch of the platform on track to be completed in September.

Offering a range of partner brands for its core 55+ customer demographic, the platform has launched with Hotter and seven specialist footwear brands, with Birkenstock, Geox and Skechers among those to have signed up.

Looking ahead to a further autumn/winter launch in September, the group is continuing  to phase the onboarding of additional partner brands and it is also planning to extend the offering to wellness later this year and clothing in 2023.


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Unbound said the chosen brands will have gone through a careful selection process using data-driven customer insights.

Unbound chief executive Ian Watson said: “We are on track to deliver a successful launch of the Unbound platform and I am delighted to be taking the first step towards the autumn/winter launch in early September in partnership with 14 carefully selected brands.

“We continue to use our data driven customer insight in conjunction with our technology and broader expertise to enhance our platform, strengthen our offering and optimise the user experience, which is expected to drive further customer engagement and loyalty in the medium term.”

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