// Superdrug has officially launched its third-party health and beauty marketplace
// 300 brands have signed up to the new platform since the announcement of its launch in March this year
Superdrug has launched its health and beauty marketplace featuring 300 brands.
The health and beauty retailer‘s new platform houses a range of brands, from premium beauty and wellness such as Up Circle Beauty to Vidrate, and hydration drinks.
The platform has been integrated onto Superdrug.com where third-party marketplace products will sit alongside Superdrug products and will be identifiable with a marketplace logo and banner.
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In a release, the business said the Superdrug Marketplace “will bring an entire new range of undiscovered, innovative, affordable products to UK consumers for the first time”, with a focus on growing trends including homegrown, female-founded, sustainable and inclusive new brands.
Superdrug marketing and ecommerce director Matt Walburn said: “Marketplace is the exciting next step in our digital transformation programme,”
“Our intention is twofold; to promote diversity by supporting entrepreneurs and small businesses within the industry and to dramatically increase our range on Superdrug.com; broadening and strengthening our accessible beauty and health offering to our customers.”
Brands launching on the new Marketplace include cruelty-free ethical skincare range Up Circle, UK brand Nature Spell, Women’s razor brand FFS Beauty and more.
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