Aldi and Asda criticised for renaming feminine hygiene aisles

Aldi Asda
// Aldi and Asda rename feminine hygiene products to ‘period products’
// The supermarkets are the latest to follow in the wake of chemist chain Boots

Aldi and Asda have been criticised by shoppers for renaming their feminine hygiene products to ‘period products’.

The supermarkets are the latest to follow in the wake of chemist chain Boots.

Campaigners have welcomed the change, who have argued calling them hygiene products stigmatises periods as being unhygienic.

READ MORE: Asda changes ‘feminine hygiene’ label after criticism

However, shoppers have hit out against Aldi on social media for what they see as “virtue signalling”.

Many customers were open to the new name, but others said they were ‘disgusted’ by the need for a rebrand.

Aldi was among the first to update signage in stores for items such as tampons, towels and panty liners.

Asda said in March that it is “proud to have made this change in stores to better reflect shoppers’ attitudes around period products”.

Meanwhile, Aldi said it was rolling out the new signage across all its more than 960 stores from ‘Feminine Hygiene’ to ‘Period Products’ in July, to better reflect how people talk about periods.

Aldi UK diversity and inclusion director, Richard Shuttleworth said: “We are pleased to have renamed the category both in-store and online to better reflect how shoppers feel about period products.”

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