The Range pulls body shaming bikini and bride weight loss calendars

The Range pulls bikini and bride weight loss calendars
// The Range pulls items designed to encourage women lose weight for events such as a holiday or wedding
// The retailer told the BBC it would not be stocking either product again

The Range has pulled a number of items off the shelf after complaints over sexist body shaming.

The bargain retailer will no longer sell the items designed to encourage women to lose weight for events such as a holiday or wedding.

The wall plaques which included slots to save £1 for every pound of weight lost – up to 40lb (18kg) on the bridal version.


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Shopper Emma Conway, known on social media as Brummie Mummy of 2, saw the items and asked if there were any for men but they were not according to the BBC.

Brummie Mummy of 2’s post attracted more than 10,000 likes and hundreds of replies thanks to her 147,000 Instagram followers.

She said: “I left the shop shaking. In 2022 a large chain is feeding into the narrative that women need to be smaller, to drop a dress size.”

The Plymouth-based retailer told the BBC it had not set out to offend customers and would not be stocking either product again.

 

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A post shared by Emma Conway (@brummymummyof2)

 The Range told the BBC in a statement: “We appreciate that every ‘body’ is ‘bikini ready’ all the time, but some of our customers have found this a fun way to help them reach a goal. This product has, however, now been discontinued and we will not be stocking it again.”

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