// Foot Locker Europe reveals South London rapper, Cristale, as the latest face of its ‘Powered By You’ platform
// The ‘Powered by You’ initiative aims to empower, inspire, and create a more progressive future for all
Foot Locker Europe has named South London rapper Cristale as the latest face of its ‘Powered by You’ platform.
The powered by You initiative, which launched in 2021, aims to empower, inspire and create a more progressive future for all, regardless of gender, race, sexual orientation, size or ability.
The retailer said that its new partnership with Cristale elevates its “existing authentic connection to the UK and the city of London”, following recent launches, including the exclusive Nike TN Brixton and the refurbishment of the Clapham community basketball court.
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Cristale is starring in a new campaign film which sees her describe how despite all of her success, she still feels like an outsider. In light of this, she reveals how she’s driven, inspired and powered by introspection.
The Powered By You collection, which Cristale has helped to create looks for, is now available to shop online at the retailer.
Commenting on the partnership she said:“I honestly feel truly blessed to have been chosen to work on the Powered By You campaign. With the aim of striving to empower and inspire people from all genders, race, and backgrounds… I am so proud to be the face of a movement that’s so historical. It really resonates with me, as despite all of the things which I have achieved, and the boxes I have ticked, I can often still feel like an outsider. To help battle this, I see every day as an opportunity to make something of myself.“I’m also so excited to have had the opportunity to style some of Foot Locker’s key products as part of their Powered By You initiative. The looks include styles and colourways from some powerful brands such as Nike, Adidas and Puma… I love it, and know others will too!”
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