H&M considers trialing return fee for online refunds

// H&M to charge fees for online returns
// The retailer is affected by rising costs in sourcing, manufacturing and shipping

H&M is considering charging fees for online returns as the number of refunds rise by 30%.

The fashion retailer‘s CEO Helena Helmersson said H&M will trial a return fee in a few of its markets but it will only apply to online returns.

If a customer returns a product that was bought online in-store, there is no fee.


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H&M is being affected by rising costs in sourcing, manufacturing and shipping.

Charging a fee for online returns is H&M’s first cost-saving exercise, not one to drive sustainability or reduce CO2 emissions.

The retailer’s current online returns policy states “H&M will refund most items, provided it has not been damaged, soiled, washed, altered or worn and that all labels and tags are attached”.

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