The Fragrance Shop sales and profits bounce back post-Covid

// The Fragrance Shop has reported increased annual sales and profits after bouncing back from the pandemic
// In a signal of its confidence in its strategy the retailer is set to move to a new low-carbon HQ and fulfilment centre in Trafford Park, Manchester

The Fragrance Shop has posted an increase in both annual sales and profits as it bounced back from the impact of the pandemic.

The UK’s largest independent fragrance retailer saw its total turnover rose by 42.5% to £156.83 million year-on-year in the 53 weeks to 2 April 2022. Meanwhile, profits measured by EBITDA before exceptional items rose by 68% to £27.53 million.

The company’s results come as it moves into its new low-carbon headquarters and distribution centre at Trafford Park which will underpin further expansion and support the growth strategy.


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The company said it expects its trading environment to remain competitive in light of the economic outlook, inflation and ongoing pressures on supply chains, but will still be continuing to roll out stores and expand its digital footprint.

It said: “The group has shown a robustness in trading to the challenges presented over the previous pandemic-impacted years and is well placed to navigate the current uncertainty going forwards and will continue to roll out stores and expand its digital footprint.”

The retailer’s subscription services have also performed well as customers look for value in the current climate.

Chief executive Sanjay Vadera said: “Despite the seismic events of the past few years and current macro-economic trends, we are a business that’s in a confident mood, delivering to both the top and bottom line as we spray a little happiness to our customers both in-store and online. 

“I want to thank our people for their commitment to the business and our customers – their resilience and entrepreneurial spirit continues to inspire me every day.” 

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