Meet Mira: a soulless M&S misstep or virtual muse?

M&S Mira
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// Last week, M&S became the first UK high street retailer to launch its own virtual influencer, a move that has caused quite a stir, with both shoppers and industry experts taking to social media to express both surprise and scepticism.
// But would Mira have benefitted from a more thoughtful and strategic launch and does M&S risks alienating its core consumer base?

Read the full feature at Charged Retail here

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Meet Mira: a soulless M&S misstep or virtual muse?

M&S Mira

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// Last week, M&S became the first UK high street retailer to launch its own virtual influencer, a move that has caused quite a stir, with both shoppers and industry experts taking to social media to express both surprise and scepticism.
// But would Mira have benefitted from a more thoughtful and strategic launch and does M&S risks alienating its core consumer base?

Read the full feature at Charged Retail here

Click here to sign up to Retail Gazette‘s free daily email newsletter

All

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

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