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UK inflation may have dipped from October’s 41-year high, but consumers are yet to see any changes in their financial situations as food prices continue to soar by as much as 16.4%.
From the huge surge in discounter market share as shoppers turned to Aldi and Lidl for cheaper deals as prices surged, to changing shopping habits and a renewed focus on pricing initiatives, here are some of the ways supermarkets – and shoppers – have responded to the cost-of-living crisis over the last 12 months.
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