// M&S’s Romford team releases another Christmas song called “This is Not Just Another Christmas Song”
// The new song has been inspired by East 17’s “Stay Another Day”
Marks & Spencer has released another Christmas song called “This is Not Just Another Christmas Song“, available to download on iTunes and Spotify.
The retailer’s Romford store colleagues are behind the sequel, after releasing “This is Not Just Any Christmas Song” last year – which reached number two in the iTunes chart during December.
The new song has been inspired by East 17’s “Stay Another Day” and includes a guest appearance by original band member Terry Coldwell.
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The video shows Coldwell taking the light-up snow globe gin liqueur off the shelf only to find Team Romford inside.
The team sing, dance and replicate the legendary East 17 scenes, while gold leaf (a signature ingredient in the gin liqueur) tumbles down.
M&S Romford is just one of over 600 M&S stores with its own social media accounts on TikTok and Facebook.
Team Romford have become viral sensations over the last two years, with their TikTok videos racking up almost 4 million page likes and over 30 million views.
“M&S Romford are back with a brand new Christmas charity single: ‘This is not just another Christmas song’ – and the team have got their sights on number 1,” M&S chief executive, Stuart Machin said.
“I think it might just be even better than last year’s song which got to number 2 on the iTunes chart.
“What’s more, all proceeds from the song go to S.M.I.L.E – a member of our M&S Neighbourly partnership which supports low income and struggling families in Romford.”
