Naked Wolfe opens first physical store on New Bond Street

// Luxury footwear brand Naked Wolfe has opened its first store on London’s New Bond Street
// The store will house exclusive-to-store pieces and never-seen-before new styles

Luxury footwear retailer Naked Wolfe has opened its first physical store on London’s New Bond Street.

The business, famous for its “Spice” platform boots, has amassed over 1.2 million followers in the last five years and now has its footwear stocked by luxury retailers such as Selfridges, Harrods, Browns and more.

The new London site will house exclusive-to-store pieces, alongside Naked Wolfe’s autumn/winter 2022 collections for women and men.


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Creative director Bronte Mance said: “We saw an opportunity to offer a new aesthetic to designer footwear that differed from traditional fashion houses. This retail space marks a huge moment in Naked Wolfe’s history.

“We are beyond excited to be present on one of the most iconic luxury shopping streets in the world, sitting right next door to some of the world’s leading designer brands.”

Originally based in Hong Kong, the Naked Wolfe concept was developed for 18 months before its founders opened offices in Los Angeles and London.

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