// The CMA has launched a probe into online and in-store pricing practices in the grocery sector.
// It is revisiting the issue following its 2015 investigation as the rising cost of living puts a spotlight on value
The Competitions Market Authority (CMA) has launched a review into online and instore pricing practices in the grocery sector.
The investigation follows concerns that have been raised over whether shoppers are able to fairly compare the prices of items amid the backdrop of the rising cost of living.
The CMA will look at unit pricing practices, which show how much a particular product costs by weight or volume.
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The watchdog previously investigated grocery pricing in its 2015 Groceries Super-Complaint and found complexities and inconsistencies with unit pricing that may prevent people from spotting which deal provides them with the best value.
The new project will look to see if the unit issues previously identified remain, and will delve into consumer awareness and use of unit pricing information, and compliance with the law by retailers.
CMA senior director for consumer protection George Lusty said: “We know that the increased cost of living has hit the pound in people’s pockets.
“That’s why we’re pressing on with this important grocery unit pricing work to ensure shoppers can more easily compare prices and make choices that are right for them.”
The regulator expects to provide an update on the case later this year.
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